![]() ![]() Loftus envisions that the pieces will be shared, enjoyed, and discussed just as generative art pieces from collections like Art Blocks are. ![]() “Instead of being like, ‘Here's how you wear it,’ it's ‘What's the narrative behind this trait? What's the narrative behind this collaboration? How rare is it?’ It’s kind of selling it like a piece of art.”ĭigitalax Is Racing to Build an OS for Digital Fashion in the Metaverse “Code is the couture,” Loftus said of generative digital fashion. Leaning into the toolkit and ethos of generative artwork-which has enraptured certain segments of the Web3 culture scene -emerged as a natural answer. That epiphany led Loftus to reconsider how digital tools could be better harnessed to turn virtual fashion pieces into signals as potent as real-world luxury purses and designer shoes. But those women are not prepared to say, ‘I'm going to socially signal now by, instead of spending $3,000 on a Chanel bag, spending $3,000 on a digital asset.’” “The wearer market, though, that’s a lot of women. “If you're honest about NFT collectors right now, it’s a lot of men-a lot of men who are buying things because they socially signal, maybe as art, and for financial speculation,” Loftus said. Though Loftus got her start in digital fashion as a forceful advocate for virtual wearability, the experience of the last two years has reshaped her understanding of how best to translate fashion’s real-world utility-as a sign of status, taste, and often wealth-into the digital experience. And the Winner of Metaverse Fashion Week 2023 Is.
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